By Alex C. Parrish
Rhetorical scholarship has for many years relied exclusively on tradition to give an explanation for persuasive habit. whereas this concentration permits deep explorations of historic situation, it neglects the robust results of biology on rhetorical habit – how bodies and brains aid form and constrain rhetorical acts. not just is the cultural version incomplete, however it tacitly endorses the fallacy of human exceptionalism. by means of introducing evolutionary biology into the learn of rhetoric, this booklet serves as a version of a biocultural paradigm. Being conscious of organic and cultural impacts permits a deeper view of rhetoric, person who knows the ubiquity of persuasive habit in nature. Human and nonhuman animals, or even a few crops, convince to outlive - to stay, love, and cooperate. That this vast spectrum of rhetorical habit exists within the animal global demonstrates how a lot we will be able to research from evolutionary biology. through incorporating scholarship on animal signaling into the examine of rhetoric, the writer explores how verbal exchange has developed, and the way a variety of varied species of animals hire comparable persuasive strategies so one can triumph over related difficulties. This cross-species examine of rhetoric permits us to track the origins of our personal persuasive behaviors, delivering us with a deeper background of rhetoric that transcends the written and the televised, and reveals the artifacts of our communicative past.
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Additional resources for Adaptive Rhetoric: Evolution, Culture, and the Art of Persuasion (Routledge Studies in Rhetoric and Communication)
Adaptive Rhetoric: Evolution, Culture, and the Art of Persuasion (Routledge Studies in Rhetoric and Communication) by Alex C. Parrish